The Green Store & Building Challenge LVMH X Paris Good Fashion: When eco-responsible fashion gains ground.
12 March 2024
In a context marked by growing awareness of environmental issues, LVMH, a major player in the fashion industry, has teamed up with Paris Good Fashion, an association committed to more responsible fashion, to launch a major initiative: the Green Store & Building Challenge.
One objective: more sustainable fashion.
This collaboration aims to mobilize key industry players, from brand managers to store owners, to significantly reduce the ecological impact of fashion retailing.
In an exclusive interview with FashionUnited, Nicolas Martin, Head of Sustainable Store Planning at LVMH, sheds light on the objectives of this initiative in the transition to a more environmentally-friendly fashion industry.
The genesis of the Initiative :
The Green Store & Building Challenge stems in part from the Stores Awards organized by LVMH every two years since 2016. Following the success of these events, the Group extended this approach to the Paris Good Fashion network, giving birth to this innovative initiative. Prior to its launch, LVMH and Paris Good Fashion worked together to produce a comprehensive guide identifying the main levers for action and offering recommendations to help stores adopt more sustainable practices.
What are the prospects for sustainability in the Sector?
When asked about the current state of sustainability in stores in France and around the world, Nicolas Martin stresses the complexity of drawing up a complete picture of this constantly evolving sector. However, he does share two positive aspects that fuel his optimism: the tightening of regulations, notably with initiatives such as the RE2020 to improve the energy performance of buildings and the European Taxonomy, as well as the growing vigilance of younger generations regarding the importance of sustainability.
What are the priorities for blinds?
In terms of the areas for improvement that LVMH has identified as priorities for its stores, three points stand out: turning off lights after 10pm, closing doors to reduce energy consumption, and measuring installed lighting power to promote energy efficiency, even when using technologies such as LEDs.
What are the tangible benefits for our customers?
In concrete terms, applying the recommendations recommended by LVMH has two tangible benefits: reduced store operating costs and a more pleasant working and shopping environment for employees and customers alike.
