The Golden Triangle: A Story That Shines Bright

Bounded by the Champs-Élysées, Avenue Montaigne, and Avenue George V, the Golden Triangle owes its reputation to its luxury boutiques, grand hotels, and prestigious clientele. Shining brightly, the Golden Triangle holds an unparalleled position in Paris as the most luxurious district of the capital.

The Golden Triangle: A Legacy of Prestige

At the end of the 18th century, this part of the 8th arrondissement still had a rural charm. It was chosen by wealthy Parisians seeking untouched spaces to build their magnificent apartments and private mansions. They were the ones who shaped the area until the early 20th century. The neighborhood then began a profound transformation. The elegant addresses now attract the world of business, finance, and embassies, all eager to benefit from the area’s prestigious image. Renowned fashion designers and jewelers set up their boutiques and workshops there. In 1909, Paul Poiret started the trend by establishing himself on Avenue Montaigne. He was soon followed by the biggest names in fashion and luxury: Jacques Fath, Balenciaga, Carven, Dior, Balmain, Yves Saint Laurent, to name just a few.

The Golden Triangle Today

Now known as the Golden Triangle, the area has become a must for all luxury brands. Real estate prices in the Golden Triangle have reached record highs, with wealthy clients willing to pay between €20,000 and €30,000 per square meter for a prestigious address, making it the most expensive district in Paris. Avenue Montaigne has become the undisputed showcase of luxury and fashion, where international clients come to acquire the latest creations from haute couture houses. In this exclusive enclave, uniformed doormen escort clients from luxury hotels and four-star establishments to their cars. They load paper bags bearing luxury brand logos into the trunks of Lamborghinis and Porsches. It’s an ordinary scene in a district that hosts half of the capital’s luxury establishments.

Make It Happen is proudly present in this iconic hub of Parisian fashion, the Golden Triangle. Make It Happen offers its beautiful address, a 180 m² space flooded with light and boasting a lovely view of the Eiffel Tower. Ideally located between Avenue George V and Rue François 1er, just steps away from Avenue Montaigne.