Consumers Enthusiastic About Pop-Up Stores
12 November 2020
In our streets, we are seeing more and more small pop-up stores emerging. Fashion, gastronomy, home decor—pop-up shops of all kinds are flourishing in our cities. And it seems this trend is a real delight for consumers. In fact, over 60% of French people would like to see even more pop-up stores appear in their neighborhoods. This is great news for brands using this format to boost their visibility. Let’s focus on these new consumers who are embracing this innovative form of retail!
A New Kind of Store: More Original and Surprising
The consumption habits of the French have changed significantly in recent years. With the financial crisis taking its toll, household budgets have shrunk, and people are growing tired of traditional shops and shopping malls. As a result, a new trend has quietly emerged over the past few years: the rise of pop-up stores. These small, temporary shops offer their products for a limited time. The outcome? 61% of city-dwelling French citizens express a strong desire to see more pop-up stores appear. A study by Ipsos for Hopshop also reveals that consumers of these ephemeral shops are looking for more artistic, seasonal, and bold products. In fact, 68% of them are intrigued by this innovative way of shopping.
An Alternative to E-Commerce
In France, the number of pop-up stores is booming. In 2014 alone, there were already over 400. During the same period, the British opened no fewer than 10,000! A true success story. It’s worth noting that the term “pop-up store” comes from English, meaning “to suddenly appear.”
Young consumers aged 16-24 are equally drawn to these pop-up stores, with 63.2% stating that this new trend makes destinations more exciting to visit. Additionally, 79% of respondents believe that these temporary shops will continue to multiply in the coming months.
Pop-up stores can also serve as a real alternative to e-commerce. Indeed, buyers often regret not being able to try out products when shopping online. Consumers now expect greater proximity to the brands they love. What better way for a shopper to test their favorite products before making a purchase?
As you can see, consumers now expect brands to embrace the pop-up store adventure. If you’re considering running a temporary store to showcase your business, it’s important to approach it seriously. Hiring a professional company specializing in pop-up store organization remains the best solution. In Paris, the event agency Make It Happen offers stunning venues to help you execute your most impressive marketing move!
