Why Choose a Pop-Up Showroom During Fashion Week?

Fashion Week in Paris, as well as in London, Milan, and New York, is an unmissable event for all the key players in the fashion industry. It’s a week during which Haute Couture brands, ready-to-wear labels, and fashion designers showcase their collections through runway shows, exhibitions, and showrooms.

A Pop-Up Showroom During Fashion Week to Get Noticed

For designers, Fashion Week is an excellent communication tool. During this week, you have the opportunity to develop your reputation, make yourself known to buyers and acquire new customers thanks to the natural traffic generated by fashion shows and trade fairs.
Unlike a trade fair, renting a showroom allows you to exist in a more formal way, to invite your customers and receive them in your own universe, in a place that you have chosen and invested in, letting your collection express itself fully. It will also enable you to differentiate yourself from other designers and offer you a better quality of exhibition.

Why Choose a Showroom in the Marais, Paris?

It’s a good idea to choose a location – in the Haut Marais – close to fashion shows and trade fairs, to take advantage of the flow of buyers during Fashion Week, and thus help acquire new customers.
The Marais (and particularly the heart of the Marais known as the Haut-Marais) has for several years become a must-see district for new designers and streetwear brands wishing to be seen during Paris Fashion Week. Rue Vieille du Temple (now home to the famous Tranoï show at 108 Rue Vieille du Temple), Rue des Francs Bourgeois, Rue Charlot and Rue de Turenne are all highly coveted for their ideal locations.

Why work with Make It Happen?

With its experience and the variety of venues the agency offers, Make It Happen will find a unique and exceptional location that matches your brand’s universe and the image you wish to present to your clients.
In fact, Make It Happen now offers 3 exclusive venues in the heart of this iconic neighborhood during Fashion Week:

• The Loft Marais at 108 Rue Vieille du Temple (this is also the address of the professional fashion showroom “Tranoï”)
• The Galerie Vieille du Temple, across from Tranoï (a key venue in the fashion world)
• The Petite Galerie Charlot on Rue du Perche, ideal for young designers.

By opting to rent a showroom – you can be sure of a setting that reflects your image, while benefiting from the popularity and frequentation of the area by professional buyers and potential customers.