Product Launch : Events Create the Buzz!

Events organized around a product launch are much more than just a sales driver; they help shape the product’s image and, more broadly, contribute to the brand’s positioning. Product launch parties and pop-up stores offer customers unique experiences and help rekindle the magic of their purchasing journey.

A Product Launch Event to Reconnect with Your Customer Base

In a world where digital communication is overtaking real-life interaction and the purchasing journey is increasingly dematerialized, brands have few opportunities to meet their customers face-to-face. Events organized for a product launch provide a chance to reconnect with their audience, offering an invitation to share the same emotions, at the same time. This gives the brand an opportunity to gauge the reception of its product among a select group of trendsetters and tastemakers.

The Press and Influencers : Amplifiers of the Product Launch

The product launch event is the perfect opportunity to invite the press and influencers, key allies in showcasing the brand and its product. They will share their impressions with their audiences through newspaper articles or social media posts.

Choosing an Unusual Venue to Launch a Product

Whatever the type of event, the choice of venue is a key part of the product launch strategy. The venue must align with the image one wishes to convey for the product and, more broadly, with the brand’s identity, reinforcing its positioning. Opting for unconventional and unexpected venues enhances the element of surprise and contributes to crafting a carefully orchestrated narrative. The audience plays the role of enthusiastic supporters, witnessing the launch of an appealing product in an environment they find engaging and inspiring.

Pop-Up Stores Re-Enchant the Customer Journey

These ephemeral stores appeal to an audience somewhat tired of traditional marketing approaches. They offer a way to reach customer segments that are otherwise difficult to engage. Pop-up stores can also reactivate dormant prospects by offering something fresh and original, renewing the joy of shopping in a world saturated with options. They surprise and delight customers — a notion often forgotten in a society where purchasing has become increasingly addictive and obligatory.

Pop-Up Stores: New Exhibition Spaces for Artists

Originally pioneered by the luxury and fashion industries, the pop-up store has successfully captivated other sectors, such as new technologies. This inherently original and creative format has quickly been embraced by artists as a new way to showcase their work, offering spaces that cater to their need for constant renewal. The goals of brands and artists can align, leading to collaborations that mutually enhance their visibility and value.

Make It Happen finds the perfect venue for your event and works with you to design its staging. Unique and exceptional locations, prestigious neighborhoods—Marais, Montaigne, Foch… so many Parisian addresses, each evoking its own distinct atmosphere.