The Connected Event: A New Approach to Event Management

It seems almost impossible today to conceive of an event without it being connected. By integrating digital tools, event management is simply adapting to the habits of participants, who are increasingly connected and familiar with social media, apps, and digital offerings. The connected event gains new visibility and increases its impact.

The Event Connected to Social Media

Organizing an event without social media presence would be to forgo a very effective megaphone, allowing you to reach a much larger audience than traditional methods would offer. Social media provides significant visibility to the event, expanding it beyond just the participants to include those they interact with through their social media accounts. For the brand organizing the event, social media is an ideal platform to maintain constant dialogue with its audience before, during, and after the event. It’s an opportunity to engage your social community, reach out to bloggers and influencers, who will act as amplifiers and extend the event’s reach.

Connected events are experienced live.

Live streaming offers event broadcasts through a format that is easily accessible and highly favored by the audience: video. Most social platforms have understood the importance of this medium and now offer live formats. This presents an opportunity for event organizers, allowing them to benefit from live broadcasts on social media. Live streaming can also be used to communicate ahead of the event, offering the audience experiences designed to spark their curiosity. Instagram or Facebook Stories, for example, are great tools to showcase behind-the-scenes moments of the event. This type of communication, based on sharing and connection, is favored by the audience and promotes interactions and engagement.

The Virtual Tour: A New Approach to the Connected Event

The virtual tour follows a different approach: experiencing the event on-demand. It allows users to explore the event location at any time, using a computer, smartphone, or tablet. Since 2014, FIAC (Foire Internationale d’Art Contemporain), considered a pioneer in this field, has offered a successful virtual tour, allowing a new audience to discover the event.

Tomorrow, Connected Objects: A New Event Experience

In the near future, connected objects will offer a new experience for the audience. They will particularly allow the audience to overcome distances. The user will be able to control a connected robot from anywhere, allowing it to be placed among the participants. The machine will roam the heart of the event, capturing images that are broadcast on the computer or smartphone screen of the virtual visitor. Connected objects open up a whole new world of possibilities for event management!

Source : le journal du luxe.