Unconventional Space: Reasons to Be Drawn to a Unique Property

Event communication has now become an integral part of a company’s marketing strategy. In this digital age, where communication is predominantly conducted through digital channels, event marketing allows for direct interaction between the company and its audience.

Event communication: An essential element of corporate marketing

Corporate events are an excellent way to create or strengthen the connection with your audience by offering them the opportunity to share a unique experience that generates emotion. Advertisers are well aware of this, with eight billion euros being invested annually in events in France. This form of communication serves various purposes and can target clients, partners, or employees. Event marketing generates excellent returns on investment, both in the short term and long term, as long as the objectives and target audience have been clearly defined in advance, as well as… the venue where the event will be held.

Choosing a venue for organizing a corporate event.

The corporate event is built like a script with perfectly defined outlines, in which the venue plays a crucial role. It must be in perfect alignment with the company’s identity and the image it wants to convey. It highlights the brand’s personality, reinforces its positioning, and contributes to the construction of its storytelling.

Event planning in Paris: beautiful Haussmannian, unconventional spaces, anything is possible.

Neighborhoods and available spaces echo the rich history of Paris and those who shaped it, offering a multitude of possibilities. You might find yourself in the timeless elegance of a Haussmannian apartment in the Golden Triangle, close to Avenue Montaigne with its haute couture boutiques, the Palais Galliera, or the newly opened Yves Saint Laurent Museum. Perhaps you’ll be drawn to the classic charm of a beautiful apartment in the heart of Paris, overlooking the Tuileries Garden, just steps from the Louvre and the Museum of Decorative Arts. Or you might prefer a unique space on Rue de Varenne, where the quintessential Left Bank atmosphere embodies discreet luxury.

From the New York loft to the art gallery, the Marais at the heart of the event.

Organizing an event can be perfectly paired with the vibe of a trendy neighborhood, the epicenter of bohemian chic: le Marais. Rue Vieille du Temple offers spaces with unique atmospheres, ranging from a New York-style loft bathed in light, where bricks, beams, and metal vie for attention, to the more artsy vibe of an immense gallery with pristine white walls, located just steps from the Picasso Museum. Paris holds treasures at its heart—exceptional venues for creating equally exceptional events!

Chez Make It Happen, nous sommes également à la recherche de lieux atypiques permettant de mettre en valeur votre évènement. Pour vos séminaires, réunions et présentations d’entreprise, nous vous proposons notre showroom Trémoille, situé au cœur du triangle d’or. Cet espace est à découvrir parmi d’autres showroom d’exception à Paris.

*Source : We You Group