{"id":31484,"date":"2020-11-13T13:34:35","date_gmt":"2020-11-13T12:34:35","guid":{"rendered":"https:\/\/makeithappen-paris.com\/magazine\/the-connected-event-a-new-approach-to-event-management\/"},"modified":"2024-12-18T09:52:40","modified_gmt":"2024-12-18T08:52:40","slug":"the-connected-event-a-new-approach-to-event-management","status":"publish","type":"post","link":"https:\/\/makeithappen-paris.com\/en\/magazine\/the-connected-event-a-new-approach-to-event-management\/","title":{"rendered":"The Connected Event: A New Approach to Event Management"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>It seems almost impossible today to conceive of an event without it being connected. By integrating digital tools, event management is simply adapting to the habits of participants, who are increasingly connected and familiar with social media, apps, and digital offerings. The connected event gains new visibility and increases its impact.<\/strong><\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/makeithappen-paris.com\/en\/magazine\/the-connected-event-a-new-approach-to-event-management\/#The_Event_Connected_to_Social_Media\" >The Event Connected to Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/makeithappen-paris.com\/en\/magazine\/the-connected-event-a-new-approach-to-event-management\/#Connected_events_are_experienced_live\" >Connected events are experienced live.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/makeithappen-paris.com\/en\/magazine\/the-connected-event-a-new-approach-to-event-management\/#The_Virtual_Tour_A_New_Approach_to_the_Connected_Event\" >The Virtual Tour: A New Approach to the Connected Event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/makeithappen-paris.com\/en\/magazine\/the-connected-event-a-new-approach-to-event-management\/#Tomorrow_Connected_Objects_A_New_Event_Experience\" >Tomorrow, Connected Objects: A New Event Experience<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Event_Connected_to_Social_Media\"><\/span>The Event Connected to Social Media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Organizing an event without social media presence would be to forgo a very effective megaphone, allowing you to reach a much larger audience than traditional methods would offer. Social media provides significant visibility to the event, expanding it beyond just the participants to include those they interact with through their social media accounts. For the brand organizing the event, social media is an ideal platform to maintain constant dialogue with its audience before, during, and after the event. It\u2019s an opportunity to engage your social community, reach out to bloggers and influencers, who will act as amplifiers and extend the event&#8217;s reach.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Connected_events_are_experienced_live\"><\/span>Connected events are experienced live.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Live streaming offers event broadcasts through a format that is easily accessible and highly favored by the audience: video. Most social platforms have understood the importance of this medium and now offer live formats. This presents an opportunity for event organizers, allowing them to benefit from live broadcasts on social media. Live streaming can also be used to communicate ahead of the event, offering the audience experiences designed to spark their curiosity. Instagram or Facebook Stories, for example, are great tools to showcase behind-the-scenes moments of the event. This type of communication, based on sharing and connection, is favored by the audience and promotes interactions and engagement.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Virtual_Tour_A_New_Approach_to_the_Connected_Event\"><\/span>The Virtual Tour: A New Approach to the Connected Event<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">The virtual tour follows a different approach: experiencing the event on-demand. It allows users to explore the event location at any time, using a computer, smartphone, or tablet. Since 2014, FIAC (Foire Internationale d&#8217;Art Contemporain), considered a pioneer in this field, has offered a successful virtual tour, allowing a new audience to discover the event.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tomorrow_Connected_Objects_A_New_Event_Experience\"><\/span>Tomorrow, Connected Objects: A New Event Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">In the near future, connected objects will offer a new experience for the audience. They will particularly allow the audience to overcome distances. The user will be able to control a connected robot from anywhere, allowing it to be placed among the participants. The machine will roam the heart of the event, capturing images that are broadcast on the computer or smartphone screen of the virtual visitor. Connected objects open up a whole new world of possibilities for event management!<\/p>\n\n<p class=\"wp-block-paragraph\">Source : le journal du luxe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It seems almost impossible today to conceive of an event without it being connected. By integrating digital tools, event management is simply adapting to the habits of participants, who are increasingly connected and familiar with social media, apps, and digital offerings. The connected event gains new visibility and increases its impact. The Event Connected to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":26863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-31484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine"],"acf":[],"_links":{"self":[{"href":"https:\/\/makeithappen-paris.com\/en\/wp-json\/wp\/v2\/posts\/31484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/makeithappen-paris.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/makeithappen-paris.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/makeithappen-paris.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/makeithappen-paris.com\/en\/wp-json\/wp\/v2\/comments?post=31484"}],"version-history":[{"count":3,"href":"https:\/\/makeithappen-paris.com\/en\/wp-json\/wp\/v2\/posts\/31484\/revisions"}],"predecessor-version":[{"id":31544,"href":"https:\/\/makeithappen-paris.com\/en\/wp-json\/wp\/v2\/posts\/31484\/revisions\/31544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/makeithappen-paris.com\/en\/wp-json\/wp\/v2\/media\/26863"}],"wp:attachment":[{"href":"https:\/\/makeithappen-paris.com\/en\/wp-json\/wp\/v2\/media?parent=31484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/makeithappen-paris.com\/en\/wp-json\/wp\/v2\/categories?post=31484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/makeithappen-paris.com\/en\/wp-json\/wp\/v2\/tags?post=31484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}