{"id":31491,"date":"2020-11-13T12:59:26","date_gmt":"2020-11-13T11:59:26","guid":{"rendered":"https:\/\/makeithappen-paris.com\/magazine\/the-house-of-poiret-a-story-of-rebirth\/"},"modified":"2024-12-18T10:02:30","modified_gmt":"2024-12-18T09:02:30","slug":"the-house-of-poiret-a-story-of-rebirth","status":"publish","type":"post","link":"https:\/\/makeithappen-paris.com\/en\/magazine\/the-house-of-poiret-a-story-of-rebirth\/","title":{"rendered":"The House of Poiret: A Story of Rebirth"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Forgotten for nearly a century, the House of Paul Poiret recently presented its new Fall-Winter 2018-2019 collection to a very attentive audience. This first runway show took place under the glass roof of the Mus\u00e9e des Arts D\u00e9coratifs during Paris Fashion Week. A Look Back at the Key Stages of the Poiret Brand\u2019s Rebirth<\/strong><\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/makeithappen-paris.com\/en\/magazine\/the-house-of-poiret-a-story-of-rebirth\/#The_House_of_Poiret_A_Saga_of_New_Beginnings\" >The House of Poiret: A Saga of New Beginnings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/makeithappen-paris.com\/en\/magazine\/the-house-of-poiret-a-story-of-rebirth\/#The_revival_of_Poiret_is_framed_under_identities_that_align_with_the_needs_of_investors\" >The revival of Poiret is framed under identities that align with the needs of investors.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/makeithappen-paris.com\/en\/magazine\/the-house-of-poiret-a-story-of-rebirth\/#The_New_Poiret_Collection_A_Blend_of_Tradition_and_Modernity\" >The New Poiret Collection: A Blend of Tradition and Modernity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/makeithappen-paris.com\/en\/magazine\/the-house-of-poiret-a-story-of-rebirth\/#Why_revive_Poiret_a_brand_forgotten_for_so_long\" >Why revive Poiret, a brand forgotten for so long?<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_House_of_Poiret_A_Saga_of_New_Beginnings\"><\/span>The House of Poiret: A Saga of New Beginnings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">It all began in 2005, when Paul Poiret&#8217;s heirs stumbled upon some forgotten creations of the designer. Exhibited for a time by Azzedine Ala\u00efa, one of Poiret&#8217;s great admirers, and later auctioned off, these pieces were acquired by the Metropolitan Museum of Art in New York, which held a retrospective of the brand in 2007. These successive events rekindled interest in the brand and piqued the appetite of investors. After passing through the hands of a Luxembourg-based company, the rights to the house were ultimately acquired by Shinsegae International in 2015, a South Korean luxury brand aiming to relaunch Poiret. These operations take place in the context of the reopening of former fashion houses, such as Balenciaga, Carven, Schiaparelli, Vionnet, and Worth.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_revival_of_Poiret_is_framed_under_identities_that_align_with_the_needs_of_investors\"><\/span>The revival of Poiret is framed under identities that align with the needs of investors.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">The return of Poiret is led by Belgian businesswoman Anne Chappelle, CEO of the brand, who has previously supported the development of Ann Demeulemeester and Haider Ackermann, and by Yiqing Yin, the brand&#8217;s artistic director. Yin, a Franco-Chinese stylist and graduate of the Ensad (\u00c9cole Nationale Sup\u00e9rieure des Arts D\u00e9coratifs), brings her expertise to the brand&#8217;s revival. Yiqing Yin, known for her work with pleating and her taste for minimalism, created this first collection using archival documents, while modernizing the designer&#8217;s style. Paul Poiret freed the female silhouette by liberating women from the constraints of corsetry, designing clothes that allowed them to live and move freely.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_New_Poiret_Collection_A_Blend_of_Tradition_and_Modernity\"><\/span>The New Poiret Collection: A Blend of Tradition and Modernity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">This new collection features the designer&#8217;s iconic piece, the kimono, as well as his love for beautiful, lustrous fabrics and Orientalist motifs. The garments are loose, yet not without sensuality. Still free of buttons, they are zippered, or have crossover panels, simply fastened with a belt. The designer&#8217;s love for pleats is evident in the long skirts that brush the floor. She combines elements of Poiret&#8217;s style with more contemporary pieces, such as down jackets, parkas, and leather jackets. Her main idea is not to resurrect pieces from the past century, but to draw inspiration from them to create a fashion that meets the needs of the woman of 2018.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_revive_Poiret_a_brand_forgotten_for_so_long\"><\/span>Why revive Poiret, a brand forgotten for so long?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Many awaited this Poiret collection with a skeptical eye. Some wondered who a fashion influenced by a couture house that had disappeared since 1933 could possibly be aimed at. This likely forgets that major fashion brands primarily generate their revenue not from clothing, which appeals to only a handful of clients, but much more from perfumes, shoes, and accessories, which reach millions of women around the world. Monsieur Poiret had indeed understood this in his time, being the first couturier to take an interest in perfumes and interior design. He was already using advertising, collaborating with artists, and dressing the stars of his time. Doesn&#8217;t this remind us of some very current practices?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Forgotten for nearly a century, the House of Paul Poiret recently presented its new Fall-Winter 2018-2019 collection to a very attentive audience. This first runway show took place under the glass roof of the Mus\u00e9e des Arts D\u00e9coratifs during Paris Fashion Week. A Look Back at the Key Stages of the Poiret Brand\u2019s Rebirth The [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":26867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-31491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine"],"acf":[],"_links":{"self":[{"href":"https:\/\/makeithappen-paris.com\/en\/wp-json\/wp\/v2\/posts\/31491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/makeithappen-paris.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/makeithappen-paris.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/makeithappen-paris.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/makeithappen-paris.com\/en\/wp-json\/wp\/v2\/comments?post=31491"}],"version-history":[{"count":1,"href":"https:\/\/makeithappen-paris.com\/en\/wp-json\/wp\/v2\/posts\/31491\/revisions"}],"predecessor-version":[{"id":31492,"href":"https:\/\/makeithappen-paris.com\/en\/wp-json\/wp\/v2\/posts\/31491\/revisions\/31492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/makeithappen-paris.com\/en\/wp-json\/wp\/v2\/media\/26867"}],"wp:attachment":[{"href":"https:\/\/makeithappen-paris.com\/en\/wp-json\/wp\/v2\/media?parent=31491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/makeithappen-paris.com\/en\/wp-json\/wp\/v2\/categories?post=31491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/makeithappen-paris.com\/en\/wp-json\/wp\/v2\/tags?post=31491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}